Music Supervision · Operations Strategy · Rights Clearance · Workflow Design. Built the frameworks ESPN's Music Department runs on. Ready to architect music operations for your organization.
20+
YEARS AT ESPN / DISNEY
15
ESPN PROPERTIES SUPERVISED
40→10
PROCESS STEPS ELIMINATED
2
EMMY PLAQUES
ESPN Music Department Operations Infrastructure
2024–2026: Architected end-to-end music operations framework. Designed new licensing platform. Built departmental intranet connecting Creative, Licensing, and Operations.
Music Licensing Platform
Designed a new platform (UI/UX + API logic) that will reduce the copyright management, licensing, and payment process from 40 steps to 10—eliminating dependency on multiple spreadsheets and third-party applications.
Departmental Intranet
Designed the music department intranet connecting all three pillars (Creative, Administrative/Licensing, Operations), centralizing critical resources and eliminating fragmented search.
Production Partner Hub
Built a music resources distribution hub for production partners, reducing ad-hoc email requests during live broadcast and mitigating unintentional use of copyrighted material.
File Management Redesign
Redesigned departmental file and information management system, eliminating fragmented storage, reducing search time, and safeguarding against lost or misplaced assets.
Music Supervision
15 Properties
Provided full-scope music supervision for 15 ESPN properties, partnering with Marketing and Production to develop soundtracks, manage budgets, and meet broadcast timelines.
Rights & Clearance Strategy
Directed cross-functional clearance teams managing sync/master/performance license negotiations. Built strategic relationships with major labels, publishers, and independent producers.
2 Emmy Plaques — SportsCenter Best Studio Show Daily
Bronze Star Medal — Operation Enduring Freedom
Defense Meritorious Service Medal
Army Commendation Medal (3rd Award)
Army Achievement Medal (5th Award)
Engineer De Fleury Medal (Bronze)
German Armed Forces Badge for Military Proficiency (Gold)
Looking for a music operations executive?
Available for contract or music leadership roles. Let's talk strategy.
U.S. Army — California Army National Guard
Command Sergeant Major Alexandre C. Santana
Brigade Command Sergeant Major · 100th Troop Command, CA ARNG
25 years of distinguished military service spanning combat deployments across three major operations, senior leadership of organizations up to 1,200 personnel, and a concurrent civilian career at ESPN/Disney — a rare combination of operational excellence and creative industry leadership.
25+
Years of Service
3
Combat Deployments
1,200+
Personnel Led
Leadership & Command Positions
Brigade Command Sergeant Major (E9)
100th Troop Command, CA ARNG
Executive leader accountable for the performance, readiness, and professional development of a 1,200-member organization comprising eight specialized divisions including cybersecurity, engineering, intelligence, and missile defense.
2024 – Present
Battalion Command Sergeant Major (E9)
578th Brigade Engineer Battalion
Led a 700-member cross-functional organization integrating engineering, logistics, aviation, communications, and intelligence functions. Directed organizational culture, standards, training, and readiness.
2022 – 2024
Battalion Operations Sergeant (E8)
Director of Operations
Directed the operations department managing a team of 20 officers and staff across all planning, scheduling, and mission execution functions. Ensured compliance and strategic alignment across all directorates.
2020 – 2022
Training Operations Sergeant (E8) · U.S. Army Africa
International Training Programs Manager
Managed an international training subdirectorate, securing government funding and overseeing curriculum development across multiple African partner nations aligned with strategic diplomatic objectives.
2019 – 2020
Engineer Operations Sergeant (E8)
Special Operations Program Manager — Counter-Terrorism
Coordinated resources, equipment procurement, and force deployment in direct support of counter-ISIS operations within a classified joint task force — Special Operations Joint Task Force, Operation Inherent Resolve.
2018
First Sergeant (E8)
Company General Manager — Combat Engineering
Senior leader and general manager of a 100-member specialized technical organization. Designed training programs, logistics plans, and tactical frameworks, consistently delivering mission-ready personnel.
2013 – 2017
Combat Deployments
Operation Iraqi Freedom
Iraq — 2005–2006
Army Commendation Medal (2nd Award) · Army Achievement Medal
Operation Enduring Freedom
Afghanistan — 2011–2012
Bronze Star Medal · Afghanistan Campaign Medal with 2 Campaign Stars
Operation Inherent Resolve
Kuwait, Iraq & Syria — 2018
Defense Meritorious Service Medal · Inherent Resolve Medal
Awards & Decorations
Bronze Star MedalDefense Meritorious Service MedalArmy Commendation Medal ×3Army Achievement Medal ×5Afghanistan Campaign Medal ★★Iraq Campaign Medal ★★Inherent Resolve MedalGWOT Expeditionary MedalGWOT Service MedalNATO MedalEngineer De Fleury Medal (Bronze)Joint Meritorious Unit AwardArmy Meritorious Unit Commendation ×2German Armed Forces Badge — Gold
Serving concurrently with a 20+ year career at ESPN/Disney — a rare combination of mission-critical military leadership and entertainment industry excellence.
About Alex
Two careers. One standard of excellence.
Born in Brazil, raised in Massachusetts, and now based in Los Angeles — Alex Santana has built a career defined by parallel mastery. Two decades at ESPN/Disney running music operations at broadcast scale, while simultaneously rising to the highest enlisted ranks of the California Army National Guard.
He holds a B.A. in Organizational Communication, an A.S. in Audio Production, a Private Pilot's Certificate, and is a graduate of the U.S. Army Sergeants Major Academy. Fluent in English and Portuguese, with elementary fluency in Spanish and Italian.
Outside of work, Alex lives in LA with his wife of 19 years, their pug, Stella, and flies his 1966 Piper Cherokee, "Juliet" across the state seeking new adventures.
Let's connect.
Available for contract and leadership roles in entertainment, media, and sports.
ALEX SANTANA
Music Supervision | Operations & Strategy | Creative Media Production
Los Angeles, CA | Fluent: English & Portuguese | Spanish & Italian (Elementary)
Results-driven media and music industry professional with 20+ years of experience at ESPN/Disney spanning music supervision, operations strategy, creative production, and workflow innovation. Proven track record designing scalable systems that reduce process complexity, protect intellectual property, and accelerate content delivery for live and episodic television. Veteran leader with concurrent military career managing organizations of 1,200+ personnel, bringing exceptional cross-functional leadership, strategic planning, and mission-critical execution to every role.
PROFESSIONAL EXPERIENCE
ESPN | The Walt Disney Company · Los Angeles, CA2024 – 2026
Music Supervision, Operations & Strategy — Creative Studios, Music
Architected the department's end-to-end music operations workflow, establishing standards for data intake, asset management, and content distribution across all production partners.
Led development of a new music licensing platform (UI/UX + API logic), reducing the copyright management, licensing, and payment process from 40 steps to 10—eliminating dependency on multiple spreadsheets, Smartsheet, and third-party applications.
Initiated and designed a music department intranet connecting all three pillars (Creative, Administrative/Licensing, and Operations), centralizing critical resources and eliminating fragmented search across systems.
Developed a music resources distribution hub for production partners, reducing ad-hoc email requests during live broadcast and mitigating unintentional use of copyrighted material.
Redesigned the department's file and information management system, eliminating fragmented storage, reducing search time, and safeguarding against lost or misplaced assets.
ESPN | The Walt Disney Company · Los Angeles, CA2009 – 2024
Music Supervision & Coordination — Creative Studios, Music
Provided full-scope music supervision for 15 ESPN properties, partnering with Marketing and Production to develop soundtracks, manage budgets, and meet broadcast timelines.
Cultivated and maintained strategic relationships with major record labels, music publishers, and independent music producers.
Managed all facets of live on-air and pre-recorded musical performances—artist coordination, backline logistics, and rehearsals—routinely under tight broadcast deadlines.
Oversaw custom music production initiatives for ESPN-branded content, ensuring efficient workflow, asset management, and creative quality control.
ESPN | The Walt Disney Company · Bristol, CT2005 – 2009
Music Supervision & Coordination — Music Department
Supervised music selection and delivery for ESPN domestic and international productions, providing creative direction to production teams for live broadcasts.
Streamlined music delivery workflows and improved cue-sheet reporting processes, increasing accuracy and reducing turnaround time.
Developed the asset management and delivery workflow adopted between the Music Department, Production Operations, and Edit teams.
ESPN | The Walt Disney Company · Bristol, CT2002 – 2005
Production & Operations
Collaborated with producers and directors on 7 ESPN studio programs, contributing technical and editorial solutions for live broadcast.
Achieved proficiency in 6 technical specialties including audio, video, graphics, and editing; earned 2 Emmy plaques for contributions to SportsCenter "Best Studio Show Daily."
Ursos Sound · Waltham, MA1999 – 2002
Live Sound & Lighting Engineer
Served as front-of-house and monitor engineer for live performances at outdoor festivals, stadiums, and concert venues.
MILITARY LEADERSHIP — PROFESSIONALLY TRANSLATED
Maintained a distinguished parallel military career concurrent with professional media roles, rising to the most senior enlisted leadership positions in the California Army National Guard. Graduate of the U.S. Army Sergeants Major Academy (Class 46).
Brigade Command Sergeant Major (E9) | 100th Troop Command, CA Army National Guard
Executive leader accountable for the performance, readiness, and professional development of a 1,200-member organization comprising eight specialized divisions, including cybersecurity, engineering, intelligence, and missile defense operations.
Advises the commanding general on all matters of organizational health, talent management, training strategy, and operational readiness at the enterprise level.
Leads California's largest full-time military force with a scope equivalent to a mid-sized corporate division spanning multiple functional areas.
Battalion Command Sergeant Major (E9) | 578th Brigade Engineer Battalion
Led a nearly 700-member cross-functional organization integrating engineering, logistics, aviation, communications, and intelligence functions.
Directed organizational culture, standards, training, and readiness for a complex, geographically dispersed workforce with diverse technical specialties.
Directed the operations department, managing a team of 20 officers and staff across all planning, scheduling, and mission execution functions.
Ensured organizational compliance, resource allocation, and strategic alignment across all operational directorates.
International Training Programs Manager2019 – 2020
Training Operations Sergeant (E8) | U.S. Army Africa, G7/Training Directorate
Managed an international training subdirectorate, securing government funding and overseeing curriculum development and capacity-building programs across multiple African partner nations.
Coordinated cross-agency stakeholders and foreign counterparts to deliver peacekeeping training aligned with strategic diplomatic and security objectives.
Special Operations Program Manager — Counter-Terrorism Initiative2018
Engineer Operations Sergeant (E8) | Special Operations Joint Task Force — Operation Inherent Resolve
Coordinated resources, equipment procurement, and force deployment in direct support of counter-ISIS operations within a classified joint task force environment.
Managed complex logistics and funding streams in a high-stakes, time-sensitive operational context with zero margin for error.
Company General Manager — Combat Engineering Unit2013 – 2017
Company First Sergeant (E8) | Bco, 578th Brigade Engineer Battalion
Served as senior leader and general manager of a 100-member specialized technical organization, responsible for personnel readiness, professional development, training design, and mission execution.
Designed and implemented training programs, logistics plans, and tactical frameworks, consistently delivering mission-ready personnel and equipment.
MILITARY AWARDS & CITATIONS
Defense Meritorious Service Medal — Operation Inherent Resolve (OIR)
Bronze Star Medal — Operation Enduring Freedom (OEF)
Army Commendation Medal ×2 — Operation Iraqi Freedom (OIF)
Army Achievement Medal ×5
U.S. Army Engineer De Fleury Medal — Career Excellence in the Engineer Corps
CORE COMPETENCIES
● Music Licensing & Rights Clearance
● Workflow Design & Process Optimization
● Sync, Master & Performance Negotiations
● Project & Operations Management
● Cue-Sheet Reporting & Copyright Compliance
● UI/UX Research & Platform Development
● Music Supervision — Episodic & Live TV
● Live Broadcast Production
● Custom Music Production Management
● Recording & Live Sound Engineering
EDUCATION
USC Marshall School of Business · Los Angeles, CA
Master of Business for Veterans (Candidate)
California State University · Los Angeles, CA
Bachelor of Arts — Organizational Communication & Public Relations
The New England Institute of Art · Boston, MA
Associate of Science — Audio Production / Recording Arts
U.S. Army Sergeants Major Academy · Fort Bliss, TX — Class 46