Music Operations Executive

20 years building music systems at scale.

Music Supervision · Operations Strategy · Rights Clearance · Workflow Design. Built the frameworks ESPN's Music Department runs on. Ready to architect music operations for your organization.

Alex Santana
20+
YEARS AT ESPN / DISNEY
15
ESPN PROPERTIES SUPERVISED
40→10
PROCESS STEPS ELIMINATED
2
EMMY PLAQUES

ESPN Music Department Operations Infrastructure

2024–2026: Architected end-to-end music operations framework. Designed new licensing platform. Built departmental intranet connecting Creative, Licensing, and Operations.

Music Licensing Platform

Designed a new platform (UI/UX + API logic) that will reduce the copyright management, licensing, and payment process from 40 steps to 10—eliminating dependency on multiple spreadsheets and third-party applications.

Departmental Intranet

Designed the music department intranet connecting all three pillars (Creative, Administrative/Licensing, Operations), centralizing critical resources and eliminating fragmented search.

Production Partner Hub

Built a music resources distribution hub for production partners, reducing ad-hoc email requests during live broadcast and mitigating unintentional use of copyrighted material.

File Management Redesign

Redesigned departmental file and information management system, eliminating fragmented storage, reducing search time, and safeguarding against lost or misplaced assets.

Music Supervision

15 Properties

Provided full-scope music supervision for 15 ESPN properties, partnering with Marketing and Production to develop soundtracks, manage budgets, and meet broadcast timelines.

Rights & Clearance Strategy

Directed cross-functional clearance teams managing sync/master/performance license negotiations. Built strategic relationships with major labels, publishers, and independent producers.

Core Competencies

Music Operations

  • Music Licensing & Rights Clearance
  • Sync, Master & Performance Negotiations
  • Cue-Sheet Reporting & Compliance
  • Asset Management & Delivery
  • Broadcast Music Supervision

Strategic Leadership

  • Workflow Design & Process Optimization
  • Cross-Functional Team Leadership
  • Project & Operations Management
  • Platform Development (UI/UX + API)
  • Budget Management & Resource Allocation

Production & Technical

  • Live Broadcast Production
  • Music Supervision (Episodic & Live)
  • Custom Music Production
  • Recording & Audio Engineering
  • Content & Creative Direction

Education

USC Marshall School of Business
Master of Business for Veterans (Candidate)
California State University, Los Angeles
Bachelor of Arts — Organizational Communication & Public Relations
The New England Institute of Art
Associate of Science — Audio Production / Recording Arts
U.S. Army Sergeants Major Academy
Graduate — Senior Enlisted Leadership & Strategic Management (Class 46)
Private Pilot's Certificate
FAA Licensed

Recognition

  • 2 Emmy Plaques — SportsCenter Best Studio Show Daily
  • Bronze Star Medal — Operation Enduring Freedom
  • Defense Meritorious Service Medal
  • Army Commendation Medal (3rd Award)
  • Army Achievement Medal (5th Award)
  • Engineer De Fleury Medal (Bronze)
  • German Armed Forces Badge for Military Proficiency (Gold)

Looking for a music operations executive?

Available for contract or music leadership roles.
Let's talk strategy.

U.S. Army — California Army National Guard

Command Sergeant Major Alexandre C. Santana

Brigade Command Sergeant Major · 100th Troop Command, CA ARNG

25 years of distinguished military service spanning combat deployments across three major operations, senior leadership of organizations up to 1,200 personnel, and a concurrent civilian career at ESPN/Disney — a rare combination of operational excellence and creative industry leadership.

25+
Years of Service
3
Combat Deployments
1,200+
Personnel Led
CSM Alexandre C. Santana

Leadership & Command Positions

Brigade Command Sergeant Major (E9)

100th Troop Command, CA ARNG

Executive leader accountable for the performance, readiness, and professional development of a 1,200-member organization comprising eight specialized divisions including cybersecurity, engineering, intelligence, and missile defense.

2024 – Present
Battalion Command Sergeant Major (E9)

578th Brigade Engineer Battalion

Led a 700-member cross-functional organization integrating engineering, logistics, aviation, communications, and intelligence functions. Directed organizational culture, standards, training, and readiness.

2022 – 2024
Battalion Operations Sergeant (E8)

Director of Operations

Directed the operations department managing a team of 20 officers and staff across all planning, scheduling, and mission execution functions. Ensured compliance and strategic alignment across all directorates.

2020 – 2022
Training Operations Sergeant (E8) · U.S. Army Africa

International Training Programs Manager

Managed an international training subdirectorate, securing government funding and overseeing curriculum development across multiple African partner nations aligned with strategic diplomatic objectives.

2019 – 2020
Engineer Operations Sergeant (E8)

Special Operations Program Manager — Counter-Terrorism

Coordinated resources, equipment procurement, and force deployment in direct support of counter-ISIS operations within a classified joint task force — Special Operations Joint Task Force, Operation Inherent Resolve.

2018
First Sergeant (E8)

Company General Manager — Combat Engineering

Senior leader and general manager of a 100-member specialized technical organization. Designed training programs, logistics plans, and tactical frameworks, consistently delivering mission-ready personnel.

2013 – 2017

Combat Deployments

Operation Iraqi Freedom
Iraq — 2005–2006
Army Commendation Medal (2nd Award) · Army Achievement Medal
Operation Enduring Freedom
Afghanistan — 2011–2012
Bronze Star Medal · Afghanistan Campaign Medal with 2 Campaign Stars
Operation Inherent Resolve
Kuwait, Iraq & Syria — 2018
Defense Meritorious Service Medal · Inherent Resolve Medal

Awards & Decorations

Bronze Star MedalDefense Meritorious Service MedalArmy Commendation Medal ×3Army Achievement Medal ×5Afghanistan Campaign Medal ★★Iraq Campaign Medal ★★Inherent Resolve MedalGWOT Expeditionary MedalGWOT Service MedalNATO MedalEngineer De Fleury Medal (Bronze)Joint Meritorious Unit AwardArmy Meritorious Unit Commendation ×2German Armed Forces Badge — Gold

Serving concurrently with a 20+ year career at ESPN/Disney — a rare combination of mission-critical military leadership and entertainment industry excellence.

About Alex

Two careers. One standard of excellence.

Born in Brazil, raised in Massachusetts, and now based in Los Angeles — Alex Santana has built a career defined by parallel mastery. Two decades at ESPN/Disney running music operations at broadcast scale, while simultaneously rising to the highest enlisted ranks of the California Army National Guard.

He holds a B.A. in Organizational Communication, an A.S. in Audio Production, a Private Pilot's Certificate, and is a graduate of the U.S. Army Sergeants Major Academy. Fluent in English and Portuguese, with elementary fluency in Spanish and Italian.

Outside of work, Alex lives in LA with his wife of 19 years, their pug, Stella, and flies his 1966 Piper Cherokee, "Juliet" across the state seeking new adventures.

Alex Santana

Let's connect.

Available for contract and leadership roles in entertainment, media, and sports.

ALEX SANTANA

Music Supervision  |  Operations & Strategy  |  Creative Media Production

Los Angeles, CA  |  Fluent: English & Portuguese  |  Spanish & Italian (Elementary)

linkedin.com/in/alexsantanala  |  AlexSantanaLA@gmail.com

PROFESSIONAL SUMMARY

Results-driven media and music industry professional with 20+ years of experience at ESPN/Disney spanning music supervision, operations strategy, creative production, and workflow innovation. Proven track record designing scalable systems that reduce process complexity, protect intellectual property, and accelerate content delivery for live and episodic television. Veteran leader with concurrent military career managing organizations of 1,200+ personnel, bringing exceptional cross-functional leadership, strategic planning, and mission-critical execution to every role.

PROFESSIONAL EXPERIENCE

ESPN | The Walt Disney Company  ·  Los Angeles, CA 2024 – 2026

Music Supervision, Operations & Strategy — Creative Studios, Music

  • Architected the department's end-to-end music operations workflow, establishing standards for data intake, asset management, and content distribution across all production partners.
  • Led development of a new music licensing platform (UI/UX + API logic), reducing the copyright management, licensing, and payment process from 40 steps to 10—eliminating dependency on multiple spreadsheets, Smartsheet, and third-party applications.
  • Initiated and designed a music department intranet connecting all three pillars (Creative, Administrative/Licensing, and Operations), centralizing critical resources and eliminating fragmented search across systems.
  • Developed a music resources distribution hub for production partners, reducing ad-hoc email requests during live broadcast and mitigating unintentional use of copyrighted material.
  • Redesigned the department's file and information management system, eliminating fragmented storage, reducing search time, and safeguarding against lost or misplaced assets.
ESPN | The Walt Disney Company  ·  Los Angeles, CA 2009 – 2024

Music Supervision & Coordination — Creative Studios, Music

  • Provided full-scope music supervision for 15 ESPN properties, partnering with Marketing and Production to develop soundtracks, manage budgets, and meet broadcast timelines.
  • Directed cross-functional clearance teams, overseeing rights-holder research, sync/master/direct performance license negotiations, deliverables, and compliance reporting.
  • Cultivated and maintained strategic relationships with major record labels, music publishers, and independent music producers.
  • Managed all facets of live on-air and pre-recorded musical performances—artist coordination, backline logistics, and rehearsals—routinely under tight broadcast deadlines.
  • Oversaw custom music production initiatives for ESPN-branded content, ensuring efficient workflow, asset management, and creative quality control.
ESPN | The Walt Disney Company  ·  Bristol, CT 2005 – 2009

Music Supervision & Coordination — Music Department

  • Supervised music selection and delivery for ESPN domestic and international productions, providing creative direction to production teams for live broadcasts.
  • Streamlined music delivery workflows and improved cue-sheet reporting processes, increasing accuracy and reducing turnaround time.
  • Developed the asset management and delivery workflow adopted between the Music Department, Production Operations, and Edit teams.
ESPN | The Walt Disney Company  ·  Bristol, CT 2002 – 2005

Production & Operations

  • Collaborated with producers and directors on 7 ESPN studio programs, contributing technical and editorial solutions for live broadcast.
  • Achieved proficiency in 6 technical specialties including audio, video, graphics, and editing; earned 2 Emmy plaques for contributions to SportsCenter "Best Studio Show Daily."
Ursos Sound  ·  Waltham, MA 1999 – 2002

Live Sound & Lighting Engineer

  • Served as front-of-house and monitor engineer for live performances at outdoor festivals, stadiums, and concert venues.

MILITARY LEADERSHIP — PROFESSIONALLY TRANSLATED

Maintained a distinguished parallel military career concurrent with professional media roles, rising to the most senior enlisted leadership positions in the California Army National Guard. Graduate of the U.S. Army Sergeants Major Academy (Class 46).

Senior Executive — Organizational Leadership & Operations 2024 – Present

Brigade Command Sergeant Major (E9) | 100th Troop Command, CA Army National Guard

  • Executive leader accountable for the performance, readiness, and professional development of a 1,200-member organization comprising eight specialized divisions, including cybersecurity, engineering, intelligence, and missile defense operations.
  • Advises the commanding general on all matters of organizational health, talent management, training strategy, and operational readiness at the enterprise level.
  • Leads California's largest full-time military force with a scope equivalent to a mid-sized corporate division spanning multiple functional areas.
Senior Operations Executive — Multi-Functional Task Force 2022 – 2024

Battalion Command Sergeant Major (E9) | 578th Brigade Engineer Battalion

  • Led a nearly 700-member cross-functional organization integrating engineering, logistics, aviation, communications, and intelligence functions.
  • Directed organizational culture, standards, training, and readiness for a complex, geographically dispersed workforce with diverse technical specialties.
Director of Operations 2020 – 2022

Battalion Operations Sergeant (E8) | 578th Brigade Engineer Battalion

  • Directed the operations department, managing a team of 20 officers and staff across all planning, scheduling, and mission execution functions.
  • Ensured organizational compliance, resource allocation, and strategic alignment across all operational directorates.
International Training Programs Manager 2019 – 2020

Training Operations Sergeant (E8) | U.S. Army Africa, G7/Training Directorate

  • Managed an international training subdirectorate, securing government funding and overseeing curriculum development and capacity-building programs across multiple African partner nations.
  • Coordinated cross-agency stakeholders and foreign counterparts to deliver peacekeeping training aligned with strategic diplomatic and security objectives.
Special Operations Program Manager — Counter-Terrorism Initiative 2018

Engineer Operations Sergeant (E8) | Special Operations Joint Task Force — Operation Inherent Resolve

  • Coordinated resources, equipment procurement, and force deployment in direct support of counter-ISIS operations within a classified joint task force environment.
  • Managed complex logistics and funding streams in a high-stakes, time-sensitive operational context with zero margin for error.
Company General Manager — Combat Engineering Unit 2013 – 2017

Company First Sergeant (E8) | Bco, 578th Brigade Engineer Battalion

  • Served as senior leader and general manager of a 100-member specialized technical organization, responsible for personnel readiness, professional development, training design, and mission execution.
  • Designed and implemented training programs, logistics plans, and tactical frameworks, consistently delivering mission-ready personnel and equipment.

MILITARY AWARDS & CITATIONS

  • Defense Meritorious Service Medal — Operation Inherent Resolve (OIR)
  • Bronze Star Medal — Operation Enduring Freedom (OEF)
  • Army Commendation Medal ×2 — Operation Iraqi Freedom (OIF)
  • Army Achievement Medal ×5
  • U.S. Army Engineer De Fleury Medal — Career Excellence in the Engineer Corps

CORE COMPETENCIES

Music Licensing & Rights Clearance
Workflow Design & Process Optimization
Sync, Master & Performance Negotiations
Project & Operations Management
Cue-Sheet Reporting & Copyright Compliance
UI/UX Research & Platform Development
Music Supervision — Episodic & Live TV
Live Broadcast Production
Custom Music Production Management
Recording & Live Sound Engineering

EDUCATION

USC Marshall School of Business  ·  Los Angeles, CA

Master of Business for Veterans (Candidate)

California State University  ·  Los Angeles, CA

Bachelor of Arts — Organizational Communication & Public Relations

The New England Institute of Art  ·  Boston, MA

Associate of Science — Audio Production / Recording Arts

U.S. Army Sergeants Major Academy  ·  Fort Bliss, TX — Class 46

Graduate — Senior Enlisted Leadership & Strategic Management